NEW PRODUCT RELEASE

Swiftech® introduces the Apogee™ GTX CPU water-block, “The Ultimate Cooling Machine™” for Intel® Core™ 2 Duo processors.

FOR IMMEDIATE RELEASE

Lakewood, CA – Thursday March 8th, 2007 10:02 PM Pacific Standard Time - Rouchon Industries, Inc. dba Swiftech® today announced the release of the new Apogee™ GTX CPU water-block.  With enhanced thermal performance over the award winning Apogee™ GT, and dramatic styling inspired from the automotive after-market world, the Apogee™ GTX becomes Swiftech’s new flagship CPU water-block. “We definitely had exotic cars in mind when we designed this product and wanted to give it a racing feel unique to our industry. From a thermal standpoint the Apogee™ GTX is also our new performance champion and it will meet the requirements of our most discriminating users, reason why we are calling it “The Ultimate Cooling Machine™” said Gabriel Rouchon Swiftech's Chairman & CTA.

MSRP: $75.95
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About Rouchon Industries Inc (dba, Swiftech) (NASDAQ: RCHN.PK – News)

Swiftech® offers a wide variety of advanced air and liquid cooling solutions for the IT industry, and is working with leading OEM’s, semi-conductor and PC manufacturers as well as a network of over sixty leading distributors worldwide. The principal business of Swiftech® is the development, manufacturing, and sales of thermal management products.  They are divided into three categories of cooling products: air, liquid, and thermoelectric. Because Swiftech® products have garnered innumerable industry awards in each one of these categories, the company has acquired the confidence of its customers, small and large, to resolve today’s most acute thermal management issues, and contribute in shaping the future of the personal computer cooling industry. You can visit Swiftech’s website at: http://www.swiftech.com. Or you can email us at:  info@swiftech.com

Safe Harbor

This press release contains or may contain forward-looking statements such as statements regarding the Company's growth and profitability, growth strategy, liquidity and access to public markets, operating expense reduction, and trends in the industry in which the Company operates. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements to reflect actual results, changes in risks, uncertainties or assumptions underlying or affecting such statements, or for prospective events that may have a retroactive effect.